James Duthie, in his column at SearchEnginePeople.com, explains why analogies are so popular when it comes to explaining SEO. In his words: “People just don’t get it.” He says SEO is still one of the "dark arts" to the average businessperson, so analogies help to ease the learning curve by likening SEO to something with which everyone can identify.
In his article “Yet another SEO Analogy,” Duthie says that SEO is like property investment:
1. It needs a solid foundation: If the foundation on your house isn’t solid, everything else gets compromised. And so it is with SEO. You need a solid foundation for long-term success. Analyze customer search behavior. Study your competition. Lay your foundation for success before you build.
2. You must use high-quality materials in your property structure; With a home, what you put on the solid foundation is equally as important. Think of your website as your online property. Use only the highest-quality website code and content in your “structure.” Custom-craft your SEO to help you stand out from all the others.
3. Build in the right neighborhood: You don’t build a mansion in the slums; it will never see its true value that way. The same is true for SEO and your link building strategy. Links are your neighborhood. Seek out high-quality links. Avoid spammers and other link slumlords that won’t add any value to your property.
It needs a solid foundation: If the foundation on your house isn’t solid, everything else gets compromised. And so it is with SEO cheap link building services.
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