No one has to tell you how important it is to have a social media presence these days. Yet there are always latecomers to the party. If you’ve been putting off social media until now, Kevin Gibbons at SearchEngineWatch.com has “10 Top Tips to Secure Social Media Success.”
Step 1: Get going, Gibbons says. Social Media doesn’t make itself.
Step 2: Prepare. Be your own online reputation strategist. Be open to client comments, complaints and concerns.
Step 3: Blog. It’s good for SEO because it encourages inbound links and fresh content.
Step 4: Tweet. Alert your Twitter followers to new blog posts and other additions to your site, as well as interesting things you’ve read elsewhere.
Step 5: Get some perspective on what you want your social media presence to do for your business.
Step 6: Talk. Have online conversations with your readers and your customers. Have an opinion on things and listen to what others have to say.
Step 7: Be realistic. Don’t sell; inform. Your social media interaction can’t be commercial.
Step 8. Get active and stay active. Once you start contributing to your social media efforts, you can’t stop or you’ll lose momentum, rankings and potentially, sales.
Step 9: Practice makes perfect. Provide new, original, entertaining content. Make people want to read you and link to you.
Step 10: Get motivated and stay that way. Nothing kills a social media campaign faster than apathy.
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