Wake Up and Smell the Tweets: Writer Sounds Death Knell for Traditional Marketing

Old marketing habits die hard. But Abigail Rossbach, writing at FathomSeo.com, says that to make your marketing efforts work for you, the time has come to forget everything you learned about marketing in a pre-Facebook, what’s-a-Twitter world. Content marketing, Rossbach says, is where it's at and where it’s going to stay.

"Traditional marketing methods have officially lost their influence," Rossbach writes, adding that in a marketing world filled with blog posts, video portals, tweets, etc., businesses need to take an entirely different look at how they conduct business online. In short, they need to commit themselves to content marketing. This means producing and distributing, entertaining, relevant and informative content on a regular basis.

This content will attract potential customers and provide them with something of value. In so doing, it will also provide a constant boost to your link building efforts. Rossbach stresses that this new approach can mean resisting the urge to push for the immediate sale. This can be hard for many marketers to grasp but it’s the way of the world now. Educate the buyers about your product first, she says, and they will look to you as a trusted source when
they’re ready to buy.

If you’re wondering what general topics to write about, Rossbach suggests starting with a recent article by Rand Fishkin at SEOmoz.org for ideas.