In his article “What Google Thinks about Your Link Building Efforts,” FathomSEO.com’s Dustin Brady addresses one undeniable fact: Despite what your SEO firm says is the most important link building strategy, Google has the only opinion that matters. “Google decides which links matter and which don’t,” he says, and with that in mind, he lists the best and worst strategies in the eyes of the search engine giant.
Among the best strategies, Brady suggests becoming an expert in your field and contributing to blogs and forums. However, you need to keep your content useful. Don’t spam sites or shamelessly promote yourself. This is because the best quality links come from developing relationships in communities. Brady also suggests publishing compelling content. This is a very broad category and can include tutorials, white papers, tools, videos, graphics or anything you believe will be linked to by other sites that are relevant to yours.
Brady also suggests using humor for an “immediate traffic bump.” We all know how well humor works in social media. Just make sure that what you post is truly funny, or it won’t get you any links at all. The worst strategies in Google’s eyes include reciprocal links and mass submissions to link directories. For the latter, Google much prefers submissions to relevant directories.
the best strategies, Brady suggests becoming an expert in your field and contributing to blogs and forums. However, you need to keep your content useful. Don’t spam sites or shamelessly promote yourself. effective link building service
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