Using Viral Video to Properly Backlink to Your Site

One popular link building method involves placing videos as link bait on YouTube. People like to watch videos, so making eye candy for link bait is a great idea. YouTube is rapidly becoming a popular way to combine media with other methods to promote your marketing message online. Videos are a great way to build brand awareness and bring more traffic to your site. There are some rules to follow, of course, or this link building method could backfire on you.

First, be sure that the video you post pertains to your website. It should also have the most professional appearance possible. Don’t film something off-the-cuff with your cell phone. People will not think you’re serious. Nobody will watch it, the video won’t spread to other sites and you’re wasting your time. Creating your own brand channel can help, too. With enough content, you can start alerting subscribers to new content on your site. The most subscribers you get, the more potential one-way links you could be collecting. Allow visitors to leave comments about your videos. They carry the same weight as blog comments. Finally, share your videos with others by featuring them on your site. It’s one of the most effective things a link building company can offer to you – or that you can do for yourself.

Link Building 101 - How to Build Links Effectively

While links are still vital to your search ranking survival, you may have noticed that attracting relevant one-way link building to your site has become much harder these days. Many webmasters are discovering that simply asking for links, even on relevant sites, is proving to be more futile. Everyone is developing a "What’s in it for me" policy.

Many sites are so overrun with link requests that the webmasters are just as likely to delete e-mail requests without even reading them. As a result, one of the newest methods of successful link building is what is called "relationship links." In other words, you first build working relationships with potential companies that you would like to have provide a link to your site. Call them. Buy a banner on the site. Whatever it takes to start a relationship. This will allow you to get to know the webmasters on those sites. Plus, as you build that relationship, you become friends. And friends are more likely to offer one-way links to other friends than they would somebody who comes in from the cold. Relationship links do require more strategy than other link building services. But they’re certainly worth the time and effort.