Van Iderstyne at SearchEngineWatch.com Knows Why You’re Not Getting Any Links

Nobody said link building was easy. But if you’ve been at the link collection game for your site for a while, with limited results, Jennifer van Iderstyne at SearchEngineWatch.com may know “Why No One is Linking to You.”

She says one of the most common reasons why your site may not be getting any links is that it doesn’t have any worthwhile content on it. In fact, it’s the most likely reason why you’re failing. These days, it’s simply not enough to have a company history, a product page, etc. Everybody has that. You need to add new, informative content frequently – content that people will want to link to. Coming up with that content may be hard, but link building wasn’t meant to be easy, she says.

Another reason why you could be sabotaging your link building strategy is that nobody knows you’re there. It’s tough to be noticed – and that’s why social media is as popular as it is today. It’s a great way to get exposure. Van Iderstyne recommends reading up on how to get a Twitter following or how to get more friends on Facebook.

Finally, Van Iderstyne cites “technical difficulties”. If your site has broken links, error messages, etc., no one will be interested.