B2B Companies: Be more social now with these 11 tips from Hubspot.com

B2B businesses are traditionally slow to adapt to new changes. This is particularly true when it comes to social media. Many companies are still having trouble understanding that they need a social media program. Sure, there are a lot of technical things to worry about that are best left to the folks in your IT department. However, Kipp Bodnar, writing for Hubspot .com, says there are “11 Simple Ways B2B Companies Can Be More Social Today.” They are smaller steps that any B2B employee can not only implement easily, but also actually understand.


Socialize your documents: Chances are you’ve written white papers and speeches that contain valuable information that your potential customers can use. Post them on the web.

Social Media Icons: Make sure you have company logos that conform to the sizing requirements of various websites.

Set up social media accounts now, even if your company won’t be using them for a month or two.

Create a profile for your company at LinkedIn.com. It’s a good way to start connecting with other people in your business as well as potential customers.

Write blog posts. Even if you don’t have a live blog yet, create content that you can post when you go live.

Make sure your staff is equipped to go social. Make sure they have the right tools to create the media you’ll need to create when you go live.

Start to understand the tools of social media conversations such as Twitter Search, Alerts Grader and Boardreader. Use them to monitor the search terms of your business.

Determine who in your company will handle your social media content. Go over how they will represent the company in their posts and blogs.
Set up a Bit.ly account. This service shortens URLs to give you more room on limited-character sites such as Twitter and Facebook.

Add social media browser extensions that can help make your browser more social-friendly.

Install Analytics. As you start getting new visitors from your social efforts, you’ll want to know exactly where they’re coming from Analytics tools can help you do just that.