Greg Elwell at Hubspot.com: News Releases and SEO make for good partners

Greg Elwell, Founder of B2B Inbound near San Francisco, published an article recently about “4 Ways News Releases Boost SEO.” Elwell says that news releases can serve as a search engine magnet for rankings. As a result, he recommends that all businesses include a “newsroom” feature on their website. This gives you a place to publish optimized press releases. He describes these as PR releases that contain your primary keywords. The goal, of course, is more attention from both your target audience and the search engine crawlers. Elwell then lists four things press releases do that help attract attention:
They increase the number of indexed pages on your site. The more pages you have on your site, the more looks you’re likely to attract.
Press releases diversify content strategy. By developing a news release marketing strategy, you can use a wider number of news releases on your site. “Don’t just think about publishing ‘Big News,” Elwell says, but come up with as many stories as you can about various internal happenings at your company.
A press release area allows you to blow your company horn. By publishing your PR releases online, you’re telling the world about your business or product.
Press release areas are easy to maintain. All you need is a blog and RSS Feed, both of which you probably have.