Chances are, you know that you’re supposed to be supporting your company’s B2B social media campaign with an active presence of Twitter. But what you might be thinking to yourself is, “How do we do that?” Check out this article by Karlie Justus at SocialMediaB2B.com, “5 Ways for B2B Companies to Engage on Twitter.” Justus says that building an online reputation, generating leads and company coverage through Twitter doesn’t happen overnight. You need to develop ongoing two-way communication with your followers. Her five ways to do this include:
- Original content: Create tweets to alert people of the original content that you should be adding several times a week to your company web site. Rewrite eNewsletters, news releases and updates. If you don’t have any news of note, create 140-character facts and tips that you can fall back on when you tweet.
- Retweet: Did you get some excellent information from a Tweet? Share it with your followers. It shows you care about your industry and the other players in it.
- On-the-Ground Updates: Twitter’s mobility and brevity make if perfect for up-to-the-minute updates. “From the field” tweets about events at conferences for example (“just had a great conversation with manager of Smith in Atlanta,” e.g.)shows your company is busy and on top of things.
- Determine the popular hash tags and keywords to your industry: Then use Twitter searches to find tweets with those terms. This allows you to follow users who tag their tweets.
- Tweet with Personality: Your tweets don’t all have to be about business. Justus says, “Think of Twitter as a cocktail party.” Appoint one person to handle Tweets for your company and encourage them to let their personality come through. This means occasional Tweets that step outside the business realm. It makes your company look human and easier to identify with.
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