There’s no question that you need to have external links connecting back to your website in order to boost your rankings. But Caroline Bogart at FathomSEO.com says that there is one link source that many companies tend to overlook that can also be an effective source of “link juice”: internal links.
Internal linking, Bogart says, is a content optimization procedure that can both help your users navigate your site and pass page rank from point to point on your website.
In her article “10 Tips for Effective Interlinking,” Bogart adds that interlinking gives you some control over how ranking power flows through your site. Her ten tips include:
1. Make sure your link structure provides easy access to every internal page on your site.
2. Use the keywords for each page in the anchor text on that page.
3. Determine the best page hierarchy. This helps to manipulate your page flow.
4. Use calls to action. They can be before, inside or after your link.
5. Only link pages related by keyword.
6. Make sure every page links to at least one other page. This speeds up the srawl for search engines.
7. Don’t use Javascript or other applications that slow down search.
8. Don’t overdo it. Too many links makes a page impossible to read.
9. Don’t link to pointless pages.
10. Try to avoid nofollow links. They block spiders, which is not what you want to happen.
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