The closing months of 2010 are proving to be busy ones for Google – and by extension, busy ones for the entire SEO industry. The recent release of Google’s Instant Previews, particularly, has sent waves of reaction through the search community.
By now you probably know that when you click the little magnifying glass next to a search result (or when you tell Google to do it automatically), a graphic representation of the page you’re considering pops up.
Some people, like Danny Sullivan at SearchEngineLand.com, took the Instant Preview release as more water under the bridge. In fact, Sullivan wonders what took Google so long to do this. He reminds us that Ask.com tried a similar tactic some years back that was not overly well received.
However, other critics, such as Patrick Stafford at SmartCompany.com, see a much more significant change coming to SEO as we know it. If people begin to click on a search result due to the “look” of the site, rather than the information in the descriptive copy, your position on a page may take a back seat to how attractive your page is to the eye.
Experts say that much to the dismay of webmasters, but much to the joy of page designers everywhere, how your page looks is now going to be important. Colors, the size and position of the logo, even your who site layout now needs to consider how eye-catching it is.
Knowing that, 2011 could be an interesting year for SEO indeed.
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