Reputation Management a Staple of Any Link Building Service, Expert Says

Tom Leung of Marchex, a guest commentator on SearchEngineLand.com, says that reputation management is one of the most important strategies offered by link building services to companies today. In his article “My Business Got a Bad Review. Now What?” Leung writes that in today’s social media climate, everyone’s a critic, so It’s more important than ever to monitor how your business is being discussed on places like Twitter, Yelp, Citysearch, Facebook, etc. He says that while larger companies have entire departments dedicated to monitor consumer comments and react to both positive and negative feedback, middle-sized and small businesses have their work cut out for them.

However, rather than take up a lot of time you don’t have monitoring the internet, Leung suggests four steps that can lessen your need for reputation management in the long run.

• First, make sure that all of your online listings are up to date.


• Second, take note of what your customers are saying about you online – both negatives and positives.


• Third, get involved in the online communities where your customers make comments about you.


• Finally, use customer feedback to improve your business.

Leung sites a restaurant example. If you see many comments that lunchtime service is too slow, hire another server. This analogy can be used to determine trends in virtually any type of business.