A recent post on the British blog econsultancy.com discusses “Three Killer Tactics for Creative Link Building.” Author Gary Preston reveals three different and unique ways that companies have been building links, using a “dash of customer insight, a pinch of target media knowledge” and some slick idea pitching. He says that using creative link building methods can be your “holy grail” for editorial links.

The first of the three tactics, “Interactive Video Content,” uses the creation of a “digital catwalk” at a fashion show as an example. Viewers received a front-row view, and a “hotspot” feature enables you to click on any piece of clothing in the show to receive immediate information about it. Method number two, a digital “badge,” is a promotional graphic to your site that third party sites are asked to embed and incentivize. Companies are likely to give you the link because the badge has an air of importance about it. Method three, the feature pitch, is a method of getting online magazines with relevant content so interested in your product or service that they do a feature article about you.

Preston says successful feature pitches offer stories that are extremely relevant and exclusive. The more attention grabbing your subject, the better chance you have of being covered on that site, which will include a link. It’s one of the more ambitious link building services offered, but one that can work well if you put enough time into it.