Using Viral Video to Properly Backlink to Your Site

One popular link building method involves placing videos as link bait on YouTube. People like to watch videos, so making eye candy for link bait is a great idea. YouTube is rapidly becoming a popular way to combine media with other methods to promote your marketing message online. Videos are a great way to build brand awareness and bring more traffic to your site. There are some rules to follow, of course, or this link building method could backfire on you.

First, be sure that the video you post pertains to your website. It should also have the most professional appearance possible. Don’t film something off-the-cuff with your cell phone. People will not think you’re serious. Nobody will watch it, the video won’t spread to other sites and you’re wasting your time. Creating your own brand channel can help, too. With enough content, you can start alerting subscribers to new content on your site. The most subscribers you get, the more potential one-way links you could be collecting. Allow visitors to leave comments about your videos. They carry the same weight as blog comments. Finally, share your videos with others by featuring them on your site. It’s one of the most effective things a link building company can offer to you – or that you can do for yourself.