Link Building 101 - How to Build Links Effectively

While links are still vital to your search ranking survival, you may have noticed that attracting relevant one-way link building to your site has become much harder these days. Many webmasters are discovering that simply asking for links, even on relevant sites, is proving to be more futile. Everyone is developing a "What’s in it for me" policy.

Many sites are so overrun with link requests that the webmasters are just as likely to delete e-mail requests without even reading them. As a result, one of the newest methods of successful link building is what is called "relationship links." In other words, you first build working relationships with potential companies that you would like to have provide a link to your site. Call them. Buy a banner on the site. Whatever it takes to start a relationship. This will allow you to get to know the webmasters on those sites. Plus, as you build that relationship, you become friends. And friends are more likely to offer one-way links to other friends than they would somebody who comes in from the cold. Relationship links do require more strategy than other link building services. But they’re certainly worth the time and effort.