Garrett French Helps You Maximize Your Link Building Potential

All opportunities to add to your link building strategy can be helpful. Garrett French of Ontolo.com recently revealed 5 steps to maximize the value of every opportunity on searchengineland.com. The first step is to identify link prospects that require some outreach. This includes requesting resource additions to available lists and roundups. These sites may add your link to their site if they find that your content is worth reading and recommending.

It is also important to gather as much information about your potential link partners before you reach out to them. This information is usually easy to obtain but it can take some time to collect and absorb. The next step is to create link building outreach emails that are customized to each company you are trying to contact, with information on why they should connect to your site. Ultimately, you can receive four possible responses: an approval, a refusal, a counter offer or no answer at all. Be prepared to react to all four.

For an approval, immediately send a thank you note and do other things to start building a relationship. Send a note as well to the refusals, and find out what’s keeping them from linking to you. If you get a counter offer, be prepared to send out one of your own. An “ignore” could mean your subject line was lousy, your prospect is away or one of a million other reasons. Follow up with another note calling attention to the fact that you never heard from them. Finally, keep intrinsic notes for further follow-ups with all four groups. These steps will all help you to grow and benefit from your more quickly and efficiently.