Reputation Management a Staple of Any Link Building Service, Expert Says

Tom Leung of Marchex, a guest commentator on SearchEngineLand.com, says that reputation management is one of the most important strategies offered by link building services to companies today. In his article “My Business Got a Bad Review. Now What?” Leung writes that in today’s social media climate, everyone’s a critic, so It’s more important than ever to monitor how your business is being discussed on places like Twitter, Yelp, Citysearch, Facebook, etc. He says that while larger companies have entire departments dedicated to monitor consumer comments and react to both positive and negative feedback, middle-sized and small businesses have their work cut out for them.

However, rather than take up a lot of time you don’t have monitoring the internet, Leung suggests four steps that can lessen your need for reputation management in the long run.

• First, make sure that all of your online listings are up to date.


• Second, take note of what your customers are saying about you online – both negatives and positives.


• Third, get involved in the online communities where your customers make comments about you.


• Finally, use customer feedback to improve your business.

Leung sites a restaurant example. If you see many comments that lunchtime service is too slow, hire another server. This analogy can be used to determine trends in virtually any type of business.

New to Link Building? Les Alford at Gather.com Presents Three Keys to Success

Les Alford, writing at Gather.com, offers up three Link Building Techniques to Help You Succeed. For starters, he highly recommends social media sites as a great way to get backlinks. You’re allowed to put links to your site to your profile page. Every profile you open should have a user name that reflects your business in some way – the actual name, your brands, a corporate description, etc. Next, Alford recommends using voting and social bookmarking websites to raise awareness of your site. He refers to these sites as currently being “all the rage,” since they are constantly being updated.

So submitting your links to these social bookmarks means you have the chance of acquiring backlinks from authority sites. Plus, the more you’re voted for on sites like Digg and Reddit, the more the search engines see you. Finally, Alford suggests submitting your site to web directories. While it takes a lot of time to do, it’s time well spent because directories usually give you plenty of good backlinks for all of your work and time. Overall, he says that any link building strategy will work best when you take your time. Don’t arouse suspicion in the link spiders by building links too quickly. It could come back to bite you and spoil all the time you spent doing it right.

Article Describes Five Types of Link Building You Should Always Use

Walk into any link building company anywhere in the world and ask them what's the most important thing you can do to increase your ranking quickly. Chances are, you'll get different answers from everyone you ask. But a recent article on SearchEngineJournal.com highlights the 5 types of Link Building that you should have at your disposal from day one. Author Kristi Hines says that for starters, traffic-generating links are the most important. These may not even be links that raise your rankings, per se. Their purpose is to expose your website to pages with higher traffic. These links can include such things as embedded links, banner ads, forum posts, blogs, etc.


Links that elevate your SERPs do effect your rankings. So it's vital to get dofollow links on pages relevant to yours. Links that boost your page rank can also be beneficial. The more dofollow links you have on high PageRank sites, the higher your PageRank will eventually go. Links that help you build or reestablish your reputation – usually embedded links using the name of your business –are also an excellent link-building tool. Finally, backlink to your backlinks! The more links leading to your support links translates into more total links back to your site. Take it from any link building service you talk to – these five link-building guidelines are essential.