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Everybody makes mistakes. It’s how you learn. And once you know it was a mistake, hopefully, you avoid it and never worry about it again. Scientists learned this lesson with the brontosaurus. After years of believing it was its own species, it turned out that the bronto was no different than the apatosaurus. You live, you learn.
In SEO, mistakes are also a reality, says Kev Strong, a guest columnist at DailySEOTip.com. Some mistakes are made more than others are, so Strong put together a list of “5 SEO Mistakes Anybody Can Avoid.” He says these are the five most commonly noticed mistakes that webmasters notice when asked to analyze other people’s websites:
Duplicate Titles: Every page on your websites should have a unique tag. Many times, multiple pages are found using the same tags, which just gets confusing for the search engines. Strong says to check this by either browsing your website or searching on Google for your domain. If you see duplicate titles, change them on the pages that need changing.
Duplicate content: If you’re not repurposing pages that have been moved or changed, you run the risk of having duplicate content seen on your site by the search engines. While the rel=”canonical tag can help deter problems, it’s best to just put new content on those pages or remove them completely.
Blocking your Website: One of the most common mistakes made by people who should know better is when web developers forget to turn on the “index, follow” command for new pages. Look at your source code. If you see “noindex, nofollow,” change it immediately.
Non-Crawlable Navigation: Java script menus keep search spiders from crawling your site. They can’t rank what they can’t read, so think hard before deciding to use Java.
XML Sitemaps: These help the search engines see all of the pages on your website. You can even use a sitemap uploader, such as xml-sitemaps.com, to alert all the search engines at once to the existence of your site.
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