“The Creation and Promotion of Social Content” could be the single most important strategy for increasing interest and traffic to your site. Moreover, it’s the name of Jordan Kasteler’s recent article at SearchEngineJournal.com.
Kasteler, CEO of BlueGlass Interactive, says the combination of social media and content is the single best way to take full advantage of the web as both a marketing and reputation tool. Using several easy-to-follow illustrations, Kasteler diagrams this new marketing strategy. He says all it takes to generate more traffic is “a little ingenuity, passion and the ability to recognize the type of content your target demographic market is out looking for.”
Kasteler adds that it’s not enough anymore to rely on target key phrases and 3% keyword saturation to make an impression – you need to focus on “building up your content repertoire.” For example, you need to generate content that has a point and holds your reader’s attention. This needs to be content that the reader will want to share with others. Kasteler say s try to make everything you write as compelling and “viral” as possible.
To that end, he says the most preferable option is to make a funny video. People like humor, and if your video is truly funny, this can prove to be a great way to increase awareness of your product or service in a very short time.
This naturally leads to Kasteler’s next point. Whether you shoot a video, create a widget put up a quiz or do something else, make sure it’s visible to the web, and shareable by all. You also want to be sure to track your content, to see which pieces are being picked up and shared.
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