Recent statistics from Experian Hitwise reports that search giant Google received nearly 75% of all searches in the U.S. in September. This is a full 1% gain from the previous month, and is remarkable in that the gain was made in the same month that Bing was hoping to cut into Google’s share by adapting its search engine to its new partner, Yahoo!
International Business Times writer Surojit Chatterjee, in his article “Google Rules Online Search Market in September,” says that Google’s gain was substantial, given that searches on Bing gained 2% when the search was conducted on Bing.com. However, Chatterjee says that Bing/Yahoo searches reported a 5% loss. That more than cancels out any gains that Bing.com may have made on searches made to its home site during September.
64 other surveyed search engines split the remaining 4% of the search pie not already taken by Google or “Bing-Hoo.” According to Chatterjee, Bing can be encouraged by the sites intellectual growth. For example, he says that in September, Bing saw its first double-digit sequential growth in the four major categories of Automotive, Health, Shopping and Travel.
Chatterjee could not say whether Google’s release of its Google Instant service helped the company’s growth in September. However, Google stock prices rose steadily throughout the month after Instant’s release.
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