Content Marketing Institute Presents Three Ways to Keep Bloggers from Getting Bored and Tired

When it comes to blogging, the biggest challenge any company faces is ultimately keeping up the momentum. Writing is, after all, hard work. You can’t be brilliant all the time, but you don’t want to lose any power on your blog just because your contributors have a dose of writers block. So what do you do?

Heidi Cohen at Content Marketing Institute (CMI) has three suggestions on how you can keep your blogging team on track:

1. Set goals and related metrics for your blog. Give the blog goals that must be set to be of worth to your organization. Make sure your bloggers understand blog analytics so they can see how popular their posts are. As a result, bloggers will feel more compelled to write more exciting copy, since they know they are competing with other bloggers for rank. The elements to track include the amount of content provided, content effectiveness, page views, Social media shares, Email shares, Comments and Business-related actions to the post.

2. Incorporate blog responsibilities. Create corporate guidelines for your bloggers to follow. Involve senior management; get them to put their feedback on blog posts. A little encouragement from the guys upstairs does a lot to boost a blogger’s ego. And while this sounds odd, if you hire a blogger, make sure human relations requires blog participation in his or her job description.

3. Celebrate Your Bloggers. Everybody likes recognition. Cohen provides a variety of ways to show your bloggers that you appreciate what they do, including:

Create “About the Author” blurbs with pictures that appear at the bottom of each post.

Credit bloggers in company tweets. Let everybody know when a blog post is worth reading, and who wrote it.

Mention posts with the author’s by-line in marketing emailings.

Reward your bloggers. Gift certificates, recommendations, cash bonuses; all go towards creating a happy blogger.

In short, Cohen says if you keep your bloggers in the spotlight, they’ll write highlight copy almost every time out of the gate.