Article Describes Five Types of Link Building You Should Always Use

Walk into any link building company anywhere in the world and ask them what's the most important thing you can do to increase your ranking quickly. Chances are, you'll get different answers from everyone you ask. But a recent article on SearchEngineJournal.com highlights the 5 types of Link Building that you should have at your disposal from day one. Author Kristi Hines says that for starters, traffic-generating links are the most important. These may not even be links that raise your rankings, per se. Their purpose is to expose your website to pages with higher traffic. These links can include such things as embedded links, banner ads, forum posts, blogs, etc.


Links that elevate your SERPs do effect your rankings. So it's vital to get dofollow links on pages relevant to yours. Links that boost your page rank can also be beneficial. The more dofollow links you have on high PageRank sites, the higher your PageRank will eventually go. Links that help you build or reestablish your reputation – usually embedded links using the name of your business –are also an excellent link-building tool. Finally, backlink to your backlinks! The more links leading to your support links translates into more total links back to your site. Take it from any link building service you talk to – these five link-building guidelines are essential.

Link Building 101 - How to Build Links Effectively

While links are still vital to your search ranking survival, you may have noticed that attracting relevant one-way link building to your site has become much harder these days. Many webmasters are discovering that simply asking for links, even on relevant sites, is proving to be more futile. Everyone is developing a "What’s in it for me" policy.

Many sites are so overrun with link requests that the webmasters are just as likely to delete e-mail requests without even reading them. As a result, one of the newest methods of successful link building is what is called "relationship links." In other words, you first build working relationships with potential companies that you would like to have provide a link to your site. Call them. Buy a banner on the site. Whatever it takes to start a relationship. This will allow you to get to know the webmasters on those sites. Plus, as you build that relationship, you become friends. And friends are more likely to offer one-way links to other friends than they would somebody who comes in from the cold. Relationship links do require more strategy than other link building services. But they’re certainly worth the time and effort.