Content Marketing Institute Presents Three Ways to Keep Bloggers from Getting Bored and Tired

When it comes to blogging, the biggest challenge any company faces is ultimately keeping up the momentum. Writing is, after all, hard work. You can’t be brilliant all the time, but you don’t want to lose any power on your blog just because your contributors have a dose of writers block. So what do you do?

Heidi Cohen at Content Marketing Institute (CMI) has three suggestions on how you can keep your blogging team on track:

1. Set goals and related metrics for your blog. Give the blog goals that must be set to be of worth to your organization. Make sure your bloggers understand blog analytics so they can see how popular their posts are. As a result, bloggers will feel more compelled to write more exciting copy, since they know they are competing with other bloggers for rank. The elements to track include the amount of content provided, content effectiveness, page views, Social media shares, Email shares, Comments and Business-related actions to the post.

2. Incorporate blog responsibilities. Create corporate guidelines for your bloggers to follow. Involve senior management; get them to put their feedback on blog posts. A little encouragement from the guys upstairs does a lot to boost a blogger’s ego. And while this sounds odd, if you hire a blogger, make sure human relations requires blog participation in his or her job description.

3. Celebrate Your Bloggers. Everybody likes recognition. Cohen provides a variety of ways to show your bloggers that you appreciate what they do, including:

Create “About the Author” blurbs with pictures that appear at the bottom of each post.

Credit bloggers in company tweets. Let everybody know when a blog post is worth reading, and who wrote it.

Mention posts with the author’s by-line in marketing emailings.

Reward your bloggers. Gift certificates, recommendations, cash bonuses; all go towards creating a happy blogger.

In short, Cohen says if you keep your bloggers in the spotlight, they’ll write highlight copy almost every time out of the gate.

Seven Blog Housekeeping Tips You Learned from Your Mom

If you blog regularly, you know how hard it is to keep up a steady stream of ideas over time. However, there are some basic things you can do to help maintain your blog that you’ve known ever since you were a little kid. That’s because, believe it or not, they were taught to you by your mom.

That’s the message behind a recent article at DailySEOTip.com, “7 of Your Mother’s Housekeeping Principles to Apply to Your Blog.” It’s true – several simple rules your mom once told you about keeping your home clean can also be sued to keeping a clean, presentable blog. Here are a few:

1. Keep ahead of tasks. Out with the old blogs, full of irrelevance; in with the new blogs for fresh, interesting content. That helps keep your ratings up. .
2. Keep your software up to date. Updates are your friends. If you have worries about viruses, etc., make sure you have a good virus protection software and do your homework to make sure the update you’re about to apply is legitimate.
3. Take out the trash. Get rid of garbage from your computer, such as plug-ins or default templates. Anything you don’t need, toss.
4. Tidy up. Occasionally clean your blog database. It’s getting easier for most software to do so. Updating Wordpress, for example, is an extremely easy, one-click process.
5. Clean up your messes. Have people been putting spam links on your blog messages? Get rid of them! Check all comments and backtracks to make sure they’re not spam
6. Lighten the load on your site with smaller-sized attachments and photos.
7. Adopt new technologies. For example, slow sites can often by remedied by changing hosts or getting more memory from your current host.